When IAANZ (International Aviation Academy of New Zealand) approached us to craft their brand campaign, we knew this wasn’t just about showcasing their services, it was about telling a powerful story that would inspire aspiring pilots worldwide.

The theme, ‘Fulfilling the Dream of Flight’, set the stage for a campaign that celebrated not only IAANZ’s world-class training but also the dreams they help bring to life. To achieve this, we worked closely with Air New Zealand, capturing heartfelt testimonials from their pilots who began their journeys at IAANZ. These real, relatable stories added authenticity, making the campaign resonate deeply with its audience.

Our expertise in uncovering the heart of a story allowed us to bring out the best in IAANZ’s narrative. We combined this with a strategic approach to marketing overseas, understanding what international students and their families need to see and feel to choose IAANZ as their pathway to a flying career.

Mixing our deep marketing knowledge with extensive creative expertise, we developed a campaign that not only showcased IAANZ but also positioned them as a global leader in aviation training. From compelling visuals to impactful messaging, every element was designed to attract and inspire audiences from around the world.